Friday, March 21, 2008

Nokia Experienced Sales Growth Fell in Europe; but Boost up in Asia-Pacific in 2007

Nokia has recently said in a document filed with U.S. regulators that the company suffered a decreased growth rate in Europe last year. According to Nokia, their growth rate in Europe fell to 3 percent in 2007, which was 16 percent the previous year. Moreover, the company also experienced decreased growth in Middle East, Africa, North America and Latin America. Despite the slowed growth rate in these regions, the well-known manufacturers saw a solid boost in its sales in China and Asia Pacific.

Nokia said that the company experienced 34 percent growth in its sales in the Asia-Pacific region last year compared to 27 percent a year before. Similarly, Nokia’s sales volume in China was also increased by 34 percent in 2007, which was 29 in 2006. Nokia’s phone sales in emerging markets contributed 60 percent of its total sales volume in 2007, compared to 55 percent of contribution a year before. According to Nokia, 3.3 billion people use mobile phone in the world at the end of 2007. Just a year before, the amount was 2.7 billion, a 40 percent global growth.

So, it is almost clear that Nokia will try to focus more on the emerging markets like China in future, besides trying to recapture its market in other portion of the world.

Related article:
Reuters


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